B’box Korean Nature
june 2025
This campaign was dedicated to the promotion of leading Korean cosmetic brands through Bonya’s Box project. 4 famous brands participated: By Wishtrend, Sungboon Editor, Round Lab and Axis-Y.
RESULTS
100+
integrations with Russian influencers for the brand
3 000 000+
total audience of accounts where brand promotions were conducted
200+
stories on Instagram
2
videos on YouTube
20 000+
website views on the sales day
60+
reels and posts on Instagram
BO HYUN
(TOTAL AUDIENCE 640 000+)
Most of the customers come from Bohyun and Bonya's Box channel
323 000+ followers
@bonyabohyun instagram is speciallized in beauty & lifestyle content. We have used all the features to attract maximum interest to each brand in Bonya’s Box.
290 000+ followers
We used a YouTube video to highlight the key features of each brand and product.
Many subscribers of the @bonyabohyun YouTube channel are K-beauty product sellers or distributors, and there is also a large following of fans of Korean cosmetics.
27 000+ followers
@bonyabohyun telegram is speciallized in beauty & lifestyle content.
INSTAGRAM
Q-ty of stories for brand: 60 (over 20 000 views per 1)
Q-ty of posts and reels: 15 (over 1 500 000 views)
YOUTUBE
>23 000
views
1
video
80
comments
950
likes
Dzen
BONYA’S BOX
(TOTAL AUDIENCE 158 000+)
Most of the customers come from Bohyun and Bonya's Box channels
BONYA’S BOX SOCIAL MEDIA CHANNELS
INSTAGRAM RESULTS
220 000+
views posts
939 000+
views reels
3 500+
views stories per 1
150+
stories
8
posts
8
reels
In the Bonya’s box account we built intrigue by revealing each product as a meaningful event for customers every day for 2.5 weeks leading up to the launch. We provide stories about each product in various formats and detailed information about the brand and its products. Products receive great response so we include links where products can be purchased separately.