This campaign was dedicated to the promotion of leading Korean cosmetic brands through Bonya’s Box project. 4 famous brands participated: By Wishtrend, Sungboon Editor, Round Lab and Axis-Y.
@bonyabohyun instagram is speciallized in beauty & lifestyle content. We have used all the features to attract maximum interest to each brand in Bonya’s Box.
We used a YouTube video to highlight the key features of each brand and product. Many subscribers of the @bonyabohyun YouTube channel are K-beauty product sellers or distributors, and there is also a large following of fans of Korean cosmetics.
In the Bonya’s box account we built intrigue by revealing each product as a meaningful event for customers every day for 2.5 weeks leading up to the launch. We provide stories about each product in various formats and detailed information about the brand and its products. Products receive great response so we include links where products can be purchased separately.