B’Box Korean Nature

B’box Korean Nature

june 2025

This campaign was dedicated to the promotion of leading Korean cosmetic brands through Bonya’s Box project. 4 famous brands participated: By Wishtrend, Sungboon Editor, Round Lab and Axis-Y.

RESULTS

100+

integrations with Russian influencers for the brand

3 000 000+

total audience of accounts where brand promotions were conducted

200+

stories on Instagram

2

videos on YouTube

20 000+

website views on the sales day

60+

reels and posts on Instagram

BONYA’S BOX SOCIAL MEDIA CHANNELS

INSTAGRAM RESULTS

220 000+

views posts

939 000+

views reels

3 500+

views stories per 1

150+

stories

8

posts

8

reels

In the Bonya’s box account we built intrigue by revealing each product as a meaningful event for customers every day for 2.5 weeks leading up to the launch. We provide stories about each product in various formats and detailed information about the brand and its products. Products receive great response so we include links where products can be purchased separately.

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BONYA’S BOX SOCIAL MEDIA CHANNELS

TELEGRAM RESULTS

11 000+

people signed up to purchase the box Through a Telegram bot.

*Telegram bot is an automated assistant in Telegram

35+

posts

7 000+

reactions

220 000+

views

Telegram channel and a Telegram chat-bot considered as the most effective channels for Bonya’s Box. We gradually revealed the products participated in the box to maintain the intrigue. After the box sale through the Telegram channel we shared links for purchasing the products separately.

VIRAL MARKETING

Part of Instagram & YouTube Influencer Content

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VIRAL MARKETING AND PR GIFTING

Part of Instagram & Telegram Influencer Content

CUSTOMER REVIEWS

Customers keep sharing their reviews on Telegram